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Early Returns: Fire On Ice Sucks and Sucks Hard
by IwoCPO on 07/16/07 at 07:35 AM ET
Comments (8)
“Fire On Ice”, the slick marketing tool and logo design for the Wings’ ‘07-‘08 season, has elicited quite the response from A2Y readers since we posted it here yesterday. Featuring a pinkish hue, empty JLA seats and all the indicators of a power point presentation designed 6 minutes before the meeting starts, it would appear that—once again—the Wing communications/advertising romper room has failed.
But we’re all about presenting solutions when we see problems. Evidence? This.
Problem: “Fire On Ice” is a low-rent, hastily designed, dumpster diving bad idea of a device that won’t grab any new fans and could likely drive many of us away.
Solution: A contest.
Yes, by god, a contest. Here’s the deal. Design your new graphic, complete with slogan, and .(JavaScript must be enabled to view this email address). I’ll post them as I receive them and we’ll all vote a few days prior to training camp. The winner will be displayed throughout the season on the front page here and maybe we’ll even work a prize into the equation.
Remember: Wit wins in every situation. Sarcasm is encouraged and denigration of other teams and fan bases is certainly well within the boundaries of our definitions of good taste.
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Comments
I can’t look at that marketing piece, it hurts my eyes, but maybe the 19 logos are of the teams visiting the Joe this year.
Posted by Paul from Motown Area on 07/16/07 at 11:44 AM ET
When a marketing piece requires as much effort to decipher as a Soprano’s Finale… that’s bad, right?
Posted by HockeyinHD on 07/16/07 at 12:02 PM ET
Ingenius, from so far inside the box, this concept reeks of:
“As long as our marketing can be instantly recognized as sophomoric at best, maybe the fans won’t expect so much from the team.”
Posted by Gramps (HockeyTownTodd) from Hockeytown on 07/16/07 at 03:40 PM ET
I finally got to see a game at the Joe this past season; given how far away I live, being able to manage this while on a business trip was not unlike a holy pilgrimage.
There were typos in the opening videos on the Jumbotron. Someone spent a lot of money on that “Hey, Hey, Hockeytown” abomination, and then did not bother to spell-check it. Overall, I can’t say I’m surprised at most of their marketing material at this point.
Posted by Matt from Tennessee on 07/16/07 at 04:28 PM ET
John,
I’m a PR intern- no marketing for me. But if I ever find out who comes up with the slogans, I’ll be sure to let you know.
Posted by Christy on 07/16/07 at 05:11 PM ET
Hey, now, come on, they pulled out Ye Olde Playoff Slogan Machine early for a reason!
It’s not, “We care! Here are some open practices!” but it’s, “We acknowledge your existence, ticket-buying public.”
Posted by George Malik from South Lyon, MI on 07/17/07 at 12:42 AM ET
And, why are their only 19 of the NHL’s teams on that logo? I don’t get it.
They think they’re being cute, those are the 19 teams that visit the Joe this season.
They used the new logos for Washington and Columbus but not Tampa, San Jose or Vancouver. Not that it doesn’t look stupid enough already but that thing is only gonna look more ridiculous when it’s out of date in about a week.
Posted by Clark on 07/18/07 at 05:38 PM ET
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Wasn’t a Red Wings blogger just hired as a marketing intern down at the Joe? Maybe she can figure out who did this and help us bring them to justice.
And, why are their only 19 of the NHL’s teams on that logo? I don’t get it.
Posted by John the Red Wings Fan from East Lansing, MI on 07/16/07 at 11:20 AM ET