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$100,000 For a Song
by Alanah McGinley on 06/09/08 at 09:03 AM ET
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From TO411 Daily:
CBC, in conjunction with leading music producers Nettwerk Music Group, will conduct a nationwide search, inviting Canadians to write and record an original song for CBC’S HOCKEY NIGHT IN CANADA. Then, in a debate that is certain to dominate conversations throughout the country, fans and a jury of experts will choose the best new composition.
CBC will offer $100,000 for the winning song, which will then become the new “official theme song” of CBC’S HOCKEY NIGHT IN CANADA and will be heard in every broadcast. A portion of the new theme song’s royalties will be donated to minor hockey in Canada. Details surrounding the contest will be announced next week.
Awesome. I’m as sorry as the next fan that Canada is losing its de facto national anthem, but this is exactly the right way for CBC to replace it; if the fans choose it, they can’t freak out about the choice.
Besides, it’s like a hockey fan’s version of Canadian or American Idol—except in this case, I actually give a damn.
Filed in: hockey media | Canucks and Beyond | Permalink
Tags: cbc, contest, hnic, hockey+night+in+canada,
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Alanah McGinley has been blogging hockey since 2003, sharing opinions, rants and not-so-deep thoughts with anyone who will listen. In addition to writing Canucks & Beyond and helping manage Kukla’s Korner, Alanah is one of the founders and co-hosts of The Crazy Canucks Podcast, as featured at Canucks.com.
She has contributed pieces to FoxSports.com and the New York Times Slapshot blog, as well as other stray destinations in cyberspace.
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Which goes to show you that the CBC never had a back-up plan in case they didn’t re-sign the rights to the song. Going out and offering $100K for an amateur version of a theme song is a stretch…
Posted by GZ Expat on 06/10/08 at 03:19 AM ET