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Fashionable Hockey

by Alanah McGinley on 01/25/08 at 04:24 PM
Comments (12)

If you’re not going to check out the ASG for the hockey, how about the designer clothes?  From Nedra Rhone’s “Shop Talk” in the AJC:

Even if you’re not a total hockey head, NHL all-star weekend isn’t a complete bust.

Alyssa Milano (seen lately on My Name is Earl) is making an appearance in Atlanta this weekend at Rockin’ Skate 2008 to launch her new clothing line for female hockey fans who are into fashion.

Touch, available in early spring at shop.nhl.com, will include outerwear, denim, dresses and more. Clearly a sports lover, Milano also designed a Major League Baseball line.

I have no doubt there’s a market for it—and that baseball line of hers has certainly worked out well— but I’ll be sticking to my Luongo jersey, thanks.

But for the more chic hockey chick, here’s something for the LA Kings fan:

image



Maybe I’ll just get the shoes—those would probably look great with the Luongo sweater....at least as long as I don’t fall and break my ass. smile

Update Jan 26/08 5:35pm PT:
From the ASG…

Filed in: nhl general | Canucks and Beyond
Tags: alyssa+milano, fashion, nhl,

Comments

Nice stick

Posted by GZ Expat from Chiner  on  01/25  at  09:02 PM

I like the Stealth better than the Synergy, and I’m saving up for the S17--think of it as an “O-Stick” that actually works.  Those orange Synergy Grips are OK, but that’s a legacy model at this point, and the grip is overrated anyway. 

I’m sorry, but I still see Ms. Milano as “Sam” from “Who’s the Boss.” It’s like the Olsen Twins, except that at least Ms. Milano grew up to be an attractive young lady instead of two anorexic Ethiopian boys. 

Put Maria Sharapova in a Red Wings jersey, on the other hand…

Posted by George James Malik from South Lyon, MI  on  01/25  at  10:31 PM

Sharapova in a Wings jersey?? Pfftt… you haven’t seen me in the Luongo jersey!

smile

Posted by Alanah McGinley from British Columbia  on  01/26  at  04:26 PM

Boring.

Standard borderline-tart-wear with an expensive logo on it, apparently.  Without the logo I can’t see how it’s different than anything in any other overpriced department store.

(And you better not even think about those shoes until your concussion symptoms are gone!  I can feel my ankles aching just looking at them.)

Put Maria Sharapova in a Red Wings jersey, on the other hand…

You should have been around a few months ago when there was a discussion of marketing ideas for the NHL - I think Angelina Jolie in fishnets and a jersey came up then along with other similar ideas… smile

Posted by Baroque from Michigan  on  01/26  at  05:20 PM

Ohhh...the clothes?  Yeah, you are right...standard ‘tart-wear’...indeed.  My guess is the NHL’s fashion marketing team is in a time warp in the early 00’s...and doesn’t realize we are in ‘08 already.

I still like the stick…

Posted by GZ Expat from Chiner  on  01/26  at  08:30 PM

Nothing wrong with tart-wear—my wardrobe could only improve by such measures.  (*though it’ll be a cold day and hell before I’m convinced to prove that theory...) smile

And don’t worry, Baroque… I barely trust myself to even walk in bare feet at the moment. Those shoes would kill me.

**Incidentally, Sherry at Scarlett Ice has posted a bunch of photos of Milano’s fashion initiative with MLB.

Posted by Alanah McGinley from British Columbia  on  01/26  at  08:55 PM

Yeah, I’m just not sure that LA Kings top would be appropriate for a cold arena! Under a blazer or a cardigan it’d be cute, but then you can’t see the logo which...kind of defeats the purpose.

Posted by Sherry  on  01/27  at  02:34 PM

No, not so good in a cold arena! 

But I don’t think that the goal of logo-covered fashion is to wear it to the arena at all, but everywhere else.  Make a girl into a walking billboard and the NHL gets exposure beyond it’s small surrounding market.

Posted by Alanah McGinley from British Columbia  on  01/28  at  03:59 PM

Okay the purse encrusted with hundreds of Swarovski crystals caught my eye - haha good lord!

Posted by Rebecca from Vancouver  on  01/28  at  08:05 PM

At least we know they are real.

Posted by GZ Expat from Chiner  on  01/29  at  03:09 AM

Make a girl into a walking billboard and the NHL gets exposure beyond it’s small surrounding market.

In that case I want them to pay me.

Although I just hate someone expecting my to spend $50 for a $20 shirt because they did some slipshod embroidery or silkscreening on it.

Posted by Baroque from Michigan  on  01/29  at  07:11 AM

That’s the thing that drives me nuts!  I’m a fireplug of a guy, so hockey jerseys, um...cater to my figure...but who the hell is going to pay $70 for those pink-and-white, silk-screened monstrosities that the NHL calls “fashion jerseys?”

They keep on marketing those black-on-black silk-screened t-shirts and hats to guys for $10 over what a regular t-shirt or hat usually costs, and I keep thinking to myself, “Why would I want to buy that?  $40 for a hat and you don’t know which team I’m supporting unless you walk right up to me.  That’s dumb...”

I support a team whose main colour is a primary one.  I want that support to stand out.  I want people to say, “Hey, he’s a Red Wings fan” before they say, “What the hell is that, a cactus on his face?” (my goatee is a little bushy)

Mind you, my fashion sense is suspect (my favourite colour is plaid), but I can’t imagine somebody spending extra for something that a) doesn’t fit right or b) panders to one’s gender.

Posted by George James Malik from South Lyon, MI  on  01/29  at  07:29 AM

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