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More Marketing Genius
by IwoCPO on 07/15/07 at 10:36 AM ET
Comments (15)
Fire on Ice brother. Fire on Ice. The Wings, in their never-ending quest to keep their fans informed and happy, have unveiled next year’s marketing slogan. If you haven’t seen it, here’s the image to accompany it.
Like it? Great. You’ve got the banners, the Winged Wheel in a position of strength amongst the logos of some other squads who will fall far short of Detroit’s ‘08 Cup coronation and an action verb..."igniting." Powerful stuff.
But hey...take a closer look. What are all those little boxes beneath the banners?
Oh...yeah.
Empty seats. How appropriate.
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Comments
Back to Fire on Ice? Isn’t that the Calgary Flames motto? You know… Flames.... fire.... ice??
Why not. Every other team wants to take “Hockeytown,” so why not take another team’s stupid marketing slogan?
(And I think they are known as the Falmes in some circles, now. Hee-hee.) 
Posted by Baroque from Michigan on 07/15/07 at 10:31 AM ET
I can see the new Fire and Ice Cocktail being served at the Joe, for $12.50.
Posted by Paul from Motown Area on 07/15/07 at 10:55 AM ET
I can see the new Fire and Ice Cocktail being served at the Joe, for $12.50.
Peppermint schnapps with Red-Hots as garnish?
Posted by Baroque from Michigan on 07/15/07 at 12:17 PM ET
That promotional material looks like it was done in MSPaint.
Actually, it looks even more like a Powerpoint slide.
How pathetic.
Posted by Thomas on 07/15/07 at 12:18 PM ET
Are the Caps going back to their old logo? Thats the logo they used on the Wings banner.
Posted by Tomaz on 07/15/07 at 12:36 PM ET
Are the Caps going back to their old logo? Thats the logo they used on the Wings banner.
Yes, they are.
Posted by Baroque from Michigan on 07/15/07 at 01:21 PM ET
This was ESPN2’s hockey motto a long time ago.
Posted by Steve from New Jersey on 07/15/07 at 01:27 PM ET
Speaking of ESPN, the amount of bitter I feel toward them (given the information of their anti-nhl ways, since its not on their network) is quite large. Nearly unfathomable. No, I can fathom it, and the hate I have for them right now cannot be matched by any other evil in the world.
As an aside, im putting together an article regarding the philosophy of hockey. I’m a philosophy student about to enter my master’s program up here in canada. I went to windsor for the undergrad and am going to kitchener-waterloo for the master’s (the place Jim Balsille (sp?) originally wanted to take the penguins (I wouldve been enthralled). Anyway, if anybody is interested in this article I’m putting together, I should have it done in about a week. Email me if youd like a copy at .
Andy Morgan
PS: Paul Kukla and Spector are brilliant.
Posted by underthechestnuttree from LaSalle, Ontario, Canada on 07/15/07 at 04:11 PM ET
Oh shoot, I failed to think that Paul may be opposed to a sort of self promotion here on these forums: note that I had no intention of self promotion or whatnot here, and that the above message can be erased without any offence on my part being taken.
I simply have a thing being writting that is pasisonate about hockey, in all its detail, is all.
Posted by underthechestnuttree from LaSalle, Ontario, Canada on 07/15/07 at 04:21 PM ET
Under the… I have no issue with self promotion and actually encourage it in the KK Forum. When the new KK comes out, hopefully it will be a bit more attractive and gain some attention.
Now back to A2Y.., where I have no input, it is the Sailor’s blog and will stay that way.
Posted by Paul from Motown Area on 07/15/07 at 05:27 PM ET
Are the Caps going back to their old logo?
No. They are going to a similar logo to what they wore in the 80’s, but it’s not the same.
Posted by Thomas on 07/15/07 at 06:52 PM ET
Please tell me that they didn’t hire someone to design that.
Posted by twoeightnine from Upstate on 07/16/07 at 07:13 AM ET
I actually agree with Thomas on this one. I wonder what brilliant mind came up with that one. Calgary wouldn’t even use this. Bah. Oh well I’m in it for the hockey not the slogans.
Posted by Josh from Mich on 07/16/07 at 09:44 AM ET
Please tell me that they didn’t hire someone to design that.
Maybe the same folks who told them to change the NHL logo from orange and black to black and silver, to evoke the shining look of the iconic Stanley Cup, and make the letters go upward left-to-right instead of downward, to evoke a positive trajectory for the future of the sport.
Could be worse--ask a Boston fan about the “It’s called Bruins” campaign.
Posted by Baroque from Michigan on 07/16/07 at 10:14 AM ET
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I was reading somewhere that season ticket holders usually get discounts! Who knew teams would do this to reward those willing to buy an entire plus the pre-season games (same price too, btw)? And Jimmy D did say - as you noted as well - that they recognize the economic travails the region faces, so they’ll keep prices the same. We also get 39% of our home games against just the Central again, although I do recognize the Wings can’t do anything about THAT.
Back to Fire on Ice? Isn’t that the Calgary Flames motto? You know… Flames.... fire.... ice??
Posted by snafu from Michigan on 07/15/07 at 09:57 AM ET