Canucks & Beyond
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Canucks Know a Flop When They See It
by Alanah McGinley on 08/21/08 at 11:36 AM ET
Comments (2)
According to the Vancouver Sun, “flops” are a big business, and not just at GM Place. Flip Flop Shops are set to open a dozen stores in BC in the next 5 years, and guess who wants in on it…
At least two well-known Vancouver business executives have invested in the Flip Flop Shops concept, including Vancouver Canucks president Chris Zimmerman [...].
“I like the simplicity of the concept,” Zimmerman said in an interview. “The product has a very universal appeal and I think there’s a real void in the market for people to go to one place and find the latest styles and brands.”
Such a major market void (*cough*) Zimmerman is likely investing somewhere in the $200,000+ range for at least one store. A store that sells nothing but plastic summer shoes.
As a former wonderboy of Nike I suppose the Canucks president knows his footwear. So, far be it from me to wonder how he markets these things in freakin’ January in Vancouver.
In fact, I won’t be surprised if it involves the team wearing them around the locker room mid-winter, casually flashing them for the cameras. And if the Buffalo Sabres can have their own flip flops, why not the Canucks?
But here’s what scares me…
I can’t be the only person who finds the prospect of seeing Roberto Luongo’s feet plastered on a giant billboard to be a disturbing one.
Filed in: vancouver canucks | Canucks and Beyond | Permalink
Tags: chris+zimmerman, marketing,
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About Canucks & Beyond
Alanah McGinley has been blogging hockey since 2003, sharing opinions, rants and not-so-deep thoughts with anyone who will listen. In addition to writing Canucks & Beyond and helping manage Kukla’s Korner, Alanah is one of the founders and co-hosts of The Crazy Canucks Podcast, as featured at Canucks.com.
She has contributed pieces to FoxSports.com and the New York Times Slapshot blog, as well as other stray destinations in cyberspace.
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I just want to offer up the facts so there is no confusion. Chris Zimmerman is an investor in Flip Flop Shops...the company as a whole, not in a store or future store.
Thanks for the plug and remember to Live...Work...Play With Your Toes Exposed!!
Brian Curin
the President - size 10
Flip Flop Shops
Posted by Brian Curin from Vancouver on 08/22/08 at 10:05 AM ET