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Hockey Ratings Update
by Alanah McGinley on 01/21/09 at 03:23 PM ET
Comments (3)
This was published in the Globe & Mail yesterday but I only spotted it today. And even a bit late, good news is still good news…
At the midway point of the season, NHL television audiences in Canada and the United States are showing major increases.
TSN’s average viewership is up 17 per cent from last year to 481,000 a game. The increase for Montreal Canadiens’ telecasts on French-language RDS is 22 per cent, to 783,000. Versus in the United States is averaging 308,695, a rise of 18 per cent. And the CBC, despite losing three Toronto Maple Leafs telecasts in its new NHL deal, is drawing prime-time audiences that are up 4 per cent from last year, to 1.206 million a game.
Those are some huge increases. Any theories as to why?
P.S. I should say, my own off-the-top-of-my-head theory is that it relates to the success of the Winter Classic last year. That seemed to be a turning point for a lot more positive NHL coverage from non-hockey-focused sports media, instead of the knee-jerk “hockey sucks” analysis many of those outlets seemed to depend on before that. It also appeared to bring in a lot of viewers who didn’t typically watch hockey.
Filed in: hockey media | Canucks and Beyond | Permalink
Tags: media, tv+ratings,
Comments
My theory is that in these economic times that watching a game on TV is a cheap entertainment venue as opposed to going out for a movie or dinner
Posted by Dale on 01/21/09 at 10:09 PM ET
Puckhound61 -- Losing the Leafs… geez, you might be onto something there. 
Dale -- You’re absolutely right. That’s a big factor, probably one of the biggest.
Posted by Alanah McGinley from British Columbia on 01/22/09 at 03:45 PM ET
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About Canucks & Beyond
Alanah McGinley has been blogging hockey since 2003, sharing opinions, rants and not-so-deep thoughts with anyone who will listen. In addition to writing Canucks & Beyond and helping manage Kukla’s Korner, Alanah is one of the founders and co-hosts of The Crazy Canucks Podcast, as featured at Canucks.com.
She has contributed pieces to FoxSports.com and the New York Times Slapshot blog, as well as other stray destinations in cyberspace.
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Your answer was right there Alanah
I think the kids of die hard hockey fans aged 30-50 are starting too watch more and more these days, as opposed to the 90’s when it seemed to me anyways teens back then didnt watch or care about it as much as they do again.
Call me crazy, thats my answer and I am sticking with it.
Posted by PuckHound61 from Speckville USA on 01/21/09 at 05:49 PM ET