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Prime Ministerial Hockey
by Alanah McGinley on 12/20/07 at 03:16 PM ET
Comments (3)
Broadcaster Magazine reports:
Prime Minister Stephen Harper shows his national pride and appears in TSN’s on-air promotional spots asking hockey fans to join him in watching the 2008 IIHF World Junior Championship as Team Canada goes for a fourth straight Gold Medal.
The Harper spots are the latest addition to TSN’s multifaceted World Juniors marketing campaign, promoting the network’s coverage of the event from December 26 to January 5.
Prime Minister Harper, a huge hockey fan, will appear in two 15 second spots, inviting Canadians to join him and his family for the country’s annual holiday hockey tradition on TSN.
All of which might seem a bit bizarre to non-Canadians, but this isn’t the first time our Prime Minister has partnered up with TSN.
Harper has appeared on TSN’s hockey coverage before. During last season’s NHL Playoffs, TSN’s Gord Miller visited 24 Sussex Drive to watch Game 2 of the Stanley Cup Final: Ottawa @ Anaheim with the Prime Minister. Harper also took part in the NHL on TSN: Stanley Cup Playoff Preview Show in 2006.
Now, if someone could get the American President involved in such hockey promotions, I bet U.S. television ratings would go through the roof. 
Filed in: hockey media | Canucks and Beyond | Permalink
Tags: stephen+harper, tsn, world+junior+championships,
Comments
It is unfortunate that Jez Golbez is trying to politicize an event that Hockey Canada is trying to promote.
JR was in one the promotional spots as well.
*barf* to you Jez.
Posted by Ted from Innisfil, Ontario on 12/20/07 at 05:04 PM ET
I take it that Innisfil, Ontario doesn’t have money in the budget for spelling classes.
Posted by Jes Golbez on 12/21/07 at 05:55 PM ET
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Alanah McGinley has been blogging hockey since 2003, sharing opinions, rants and not-so-deep thoughts with anyone who will listen. In addition to writing Canucks & Beyond and helping manage Kukla’s Korner, Alanah is one of the founders and co-hosts of The Crazy Canucks Podcast, as featured at Canucks.com.
She has contributed pieces to FoxSports.com and the New York Times Slapshot blog, as well as other stray destinations in cyberspace.
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Ugh, what a way to turn people OFF of watching the game. Really, who wants to be seen as doing something Stephen Harper would do
*barf*
Posted by Jes Golbez on 12/20/07 at 03:42 PM ET