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Redesigning Jerseys—Almost Always a Bad Idea
by Alanah McGinley on 04/24/08 at 02:45 PM ET
Comments (10)
Hockey Canada was excited today to unveil their new Team Canada jerseys to be worn in all upcoming international competitions, including this year’s World Championships and the 2010 Olympic Winter Games.
Everyone should be nervous when they mess with jersey designs. (As any Canucks fan can tell you, it’s been known to go horribly wrong rather often.) So I was pleasantly surprised to see the officially-issued photos of the new style. Looks almost the same as it was before, really. No complaints here.
But then I saw them being ‘modeled’ on Team Canada members Patrick Sharp and Gillian Apps at the press conference…
Not great, not terrible… but don’t they look ‘wrong’ somehow, like they’re made out of paper?
They call it “retro-futuristic”— whateverthehellthatis. Personally, I suspect that’s just code for “lets-increase-our-jersey sales.”
Update 12:33pm PT: Some big name roster updates for Team Canada’s entry into the World Championships.
_______________________
*photos from TSN and Hockey Canada
*Jerseys are already for sale at IceJerseys.com (There shall be no delays in separating you from your money!)
Filed in: | Canucks and Beyond | Permalink
Tags: gillian+apps, jerseys, patrick+sharp, team+canada,
Comments
I think it means “In the near future, these will be retro, and there will be a new jersey out”.
Posted by 41 Long Ones from Edmonton on 04/24/08 at 02:17 PM ET
On a side note, does it not seem that Gillian’s jersey is maybe a BIG on her? Did they find her in the crowd to through the females jersey on quick?
Posted by 41 Long Ones from Edmonton on 04/24/08 at 02:19 PM ET
It does look big on her, actually. And Sharp’s might be a little small… maybe a mix-up! 
Posted by Alanah McGinley from British Columbia on 04/24/08 at 07:01 PM ET
for what it’s worth… I like em 
Posted by LOUiE from Cowtown on 04/24/08 at 11:03 PM ET
I like the red one (obviously), I’m not too keen on the red shoulders on the white one, and the reason they look weird “on person” is because they’re Nike’s “Swift” jerseys, their version of the Reebok Edge, and the “Swift” is even more hated by players than the Edge because it’s tighter, has weird, unnatural seams, and is flimsy.
Posted by George James Malik from South Lyon, MI on 04/25/08 at 07:00 AM ET
They look like the jerseys I got for my dek hockey team for $27. For $27 they were very nice. But they weren’t making anyone believe they belonged on any high profile national team.
Posted by RichYan33 on 04/25/08 at 11:38 AM ET
At least they have horizontal stripes on the bottom of the sweaters and the sleeves aren’t too long.
Posted by Hockey1919 from Montreal on 04/25/08 at 03:06 PM ET
Remember...there are no pads underneath...and at the lighting is bad (as though two flash photos were done at the same time...a bit washed out).
It’s worthy...buy two.
Posted by GZ Expat on 04/26/08 at 12:13 PM ET
They do look flimsy - but sports uniforms look hilariously bad with a sport shirt underneath (and even funnier when you can see a tie as well).
There are only so many permutations of a maple leaf, anyway - just pick one and stick with it.
Posted by Baroque from Michigan on 04/26/08 at 12:59 PM ET
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About Canucks & Beyond
Alanah McGinley has been blogging hockey since 2003, sharing opinions, rants and not-so-deep thoughts with anyone who will listen. In addition to writing Canucks & Beyond and helping manage Kukla’s Korner, Alanah is one of the founders and co-hosts of The Crazy Canucks Podcast, as featured at Canucks.com.
She has contributed pieces to FoxSports.com and the New York Times Slapshot blog, as well as other stray destinations in cyberspace.
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By defining these things as future retro, they are saying that in the future they will think that jerseys in the past were intentionally ugly?
Posted by Hockey1919 from Montreal on 04/24/08 at 01:54 PM ET