Goal Line Report
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All About Branding
by Patrick Hoffman on 06/29/09 at 08:22 AM ET
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From Wayne Karl at MaxHockey.com:
Before either of them had even been drafted into the NHL, let alone play their first game, John Tavares and Victor Hedman began their careers as product pitchmen.
On June 25, a day before the 2009 NHL Entry Draft, Reebok-CCM Hockey showed its faith in the eventual first and second overall selections by signing both to long-term, head-to-toe endorsement deals for on- and off-ice product.Tavares, of Mississauga, Ont., will represent CCM, and Hedman, from Sweden, will endorse Reebok. Both deals involve on-ice equipment such as sticks, skates and helmets, as well as off-ice wear. In Tavares’s case, the arrangement calls for his own apparel line, while Hedman will have footwear in bearing his name launched in Sweden.
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Tags: John+Tavares, NHL+Entry+Draft, Victor+Hedman,
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