Goal Line Report
Next entry: Scotty Wazz Talks NHL Draft
Previous entry: Rangers Draft Reading
All About Branding
by Patrick Hoffman on 06/29/09 at 09:22 AM ET
Comments (0)
From Wayne Karl at MaxHockey.com:
Before either of them had even been drafted into the NHL, let alone play their first game, John Tavares and Victor Hedman began their careers as product pitchmen.
On June 25, a day before the 2009 NHL Entry Draft, Reebok-CCM Hockey showed its faith in the eventual first and second overall selections by signing both to long-term, head-to-toe endorsement deals for on- and off-ice product.Tavares, of Mississauga, Ont., will represent CCM, and Hedman, from Sweden, will endorse Reebok. Both deals involve on-ice equipment such as sticks, skates and helmets, as well as off-ice wear. In Tavares’s case, the arrangement calls for his own apparel line, while Hedman will have footwear in bearing his name launched in Sweden.
Click here for more.
Filed in: | Goal Line Report | Permalink
Tags: John+Tavares, NHL+Entry+Draft, Victor+Hedman,
Comments
Be the first to comment.
Add a Comment
Please limit embedded image or media size to 575 pixels wide.
Add your own avatar by joining Kukla's Korner, or logging in and uploading one in your member control panel.
Captchas bug you? Join KK or log in and you won't have to bother.
Most Recent Blog Posts
Rangers Looking to Put out The Flames
Team USA to win Medal with Goaltending?
Torts and Wilson like Cally for Team USA
An Interview with Tyler from Nhl Digest
What is Going on With Chris Drury?
About Goal Line Report
The Goal Line Report will focus on all things Eastern Conference. Do I have a bias towards the Eastern Conference just because I am a New Yorker? No, but it certainly does make things easier! I’ll make my opinions known on Eastern Conference news bits (as often as I can), big games, hot and cold players, trades (I don’t make things up) and anything and everything else related to the Eastern Conference that I think is important for hockey fans to know. I will, in every sense of the word, be the beast of the East while also making sure to drop my thoughts on other hockey news items.
I, Patrick Hoffman, have covered the NHL since 2003 and have worked for a variety of hockey media sources including: Stan Fischler, Spector’s Hockey, TheHockeyNews.com, HockeyBuzz.com, McKeen’s Hockey, Blueshirt Bulletin, XM Home Ice Channel Hockey Blog, HockeyPrimeTime.com, FantasyHockey.com. NY SportsDay, and HokejaVestnesis.com.
For questions, comments or to talk hockey, feel free to send me an e-mail at .