Kukla's Korner Hockey

Category: Easton

The Gearhead: Easton’s New S17 stick

by George James Malik on 11/01/07 at 06:24 PM ET
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I recently spoke with Easton Hockey’s product manager Mike Mountain, about the company’s new S17 stick, which has an elliptical bulge below the lower hand, called “Torx” technology, which is supposed to help reduce energy loss and the tendency of composite stick blades to “open up” when they hit the ice. 

There are a lot of products out right now that claim to strengthen the bottom of the shaft in terms of blades twisting, but when I saw this product, it just made intuitive sense to me, so I was really excited to talk about the concept of using an ellipse to strengthen the shaft.

I led off with the question at hand, asking about the physics that make “Torx” work:

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Filed in: Hockey Equipment, Easton | KK Hockey | Permalink
 

And the Winner is…

by Alanah McGinley on 10/26/07 at 04:16 PM ET
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Several weeks ago, readers were invited to submit a photo which they felt best illustrated the spirit of hockey coming into a new season, and now we have a winner:  KK member “The Freak” will be receiving a new, $169 pair of Easton Hockey Stealth S11 hockey gloves for his great entry. 

We also decided to give out an unplanned second prize to “Jdunc”. His submission titled “Game Face” was taken while dressed up to watch a hockey game at home on the couch, so we’ve thrown in a $25 gift certificate just for fun, to Ice Jerseys.com.

Both winners will be contacted next week, and you can see their submissions below. Our thanks to Easton Hockey for the prize, and we’ll look forward to another contest in a couple weeks. 

And of course, thanks to everyone who participated!

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Filed in: KK Website Business, KK Challenge, Hockey Equipment, Easton | KK Hockey | Permalink
 

The Stick Gets its Own Website

by Alanah McGinley on 10/18/07 at 02:57 PM ET
Comments (1)

From Easton Hockey,

Easton Hockey, the manufacturer of the No. 1 stick in the NHL, has announced the launch of Easton Hockey S17, a micro-site completely dedicated to the all-new technologically advanced Stealth S17 hockey stick.  Complete with video, detailed graphics, technology descriptions, a variety of action photos, and a co-marketed Hollywood Records soundtrack, the micro-site is being launched to coincide with the highly anticipated introduction of the Stealth S17 stick, according to Kyle Horn, director of marketing for Easton Hockey.

Easton S17 website - showcases videos featuring Dany Heatley, Marian Gaborik, Zach Parise and Ryan Getzlaf

Filed in: Hockey Equipment, Easton | KK Hockey | Permalink
 

Easton Hockey - October Contest!

by Alanah McGinley on 10/06/07 at 11:24 AM ET
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Easton Hockey has partnered with Kukla’s Korner to give away hockey equipment to a lucky KK reader.

October Contest: Send us your best photo, showing your love of hockey or team spirit.  Be as creative as you like - whatever shows your enthusiasm for your favorite team, the NHL or the game of hockey in general. 

Entries must be received by October 24th (all contest entry information is below) and the winner will be decided by a panel of judges and announced October 26th. Winning photo and others will be displayed on KK. 

October’s prize is a pair of Easton Stealth S11 hockey gloves, valued at $169.00 - more info below.

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Filed in: Hockey Equipment, Easton | KK Hockey | Permalink
 Tags: contest,

Hockey Sticks in Mexico

by Alanah McGinley on 10/05/07 at 12:40 PM ET
Comments (4)

From Wired ASAP,

It may be more than 100 degrees outside, but inside this factory about 25 minutes south of the U.S. border, more than 500 workers are busy making equipment for a sport played on a large sheet of ice.

And they’re pretty busy, churning out about 7,000 hockey sticks a week.  While Mexico is hardly the heart of hockey country, this is precisely where a large chunk of the NHL’s sticks are designed, tested and mass produced.

For the most part, hockey is about as foreign as a sport can get in Mexico, but the Easton Hockey plant has its own roller hockey team—and they’re well equipped, of course.

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*There’s also a video slideshow available.

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Behind The Scenes- Easton Gear Photo Shoot

by Paul on 09/20/07 at 07:36 PM ET
Comments (1)

The promotional photo shoot of NHL players using the new Easton gear was videotaped.

Some players are using the new Easton Stealth S17 stick.

Filed in: Hockey Equipment, Easton | KK Hockey | Permalink