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Advertising In The Minor Leagues
by Paul on 03/19/10 at 02:35 PM ET
Comments (3)
from Diego Vasquez of MediaLife,
Minor league baseball teams are known for their outrageous promotions, such as bobbing for onions night, dress like a baby night and nickel beer night.
In the cold winter months, when baseball is in hibernation, minor league hockey teams take up their mantle, giving advertisers a chance to reach an audience made up mostly of families by sponsoring these silly but fun contests.
Advertising at minor league games is much more affordable for marketers than advertising at the pro level. And more families attend these games because it’s a lot cheaper than going to NHL contests.
The minor leagues are also much less stringent in their advertising guidelines than top-level sports leagues, meaning advertisers can get very creative.
continued (not your normal KK topic, but an interesting read)...
Filed in: Non-NHL Hockey, Minor League | KK Hockey | Permalink
Comments
Steve -
Better hurry, if the Nailers and WesBanco can’t reach a lease agreement, there won’t be any ECHL hockey in Wheeling next season. The Nailers have talked about playing some “home” dates in Johnstown to try and snag a few extra fans, even if they are back next season.
Posted by Primis on 03/19/10 at 04:29 PM ET
As long as they bring that deal with them to Johnstown, that’s even better, but thanks for the info. Can’t imagine what else Wes Banco thinks they can have for those 40-odd dates that will do any better than the Nailers. I kind of doubt Neil Diamond’s chomping at the bit to go to West Virginia.
Posted by steve on 03/19/10 at 04:58 PM ET
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The Nailers have some awesome deal that’s something like $100 for two tickets, a hotel room and six beers (which would cost about $50 by themselves at an NHL game).
I should go down to wheeling and do this again, now that I think about it.
Posted by steve on 03/19/10 at 02:50 PM ET