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All Luc Robitaille
by Paul on 11/15/07 at 02:37 PM ET
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from John Ondrasik at Sports Illustrated,
Over a pre-game beer in the Grand Reserve Room at Staples Center, I recently had the chance to talk to Hall of Fame-bound and current L.A. Kings President of Business Operations Luc Robitaille….
John: I actually went to Game One of [last season’s] Stanley Cup Final and I sat next to Mr. Bettman. It was all I could do to restrain myself [laughs] about some of the marketing choices the NHL’s made in the last few years. What specifically do you think the NHL could really do for outreach?
Luc: The biggest thing is you gotta find a way for people to see the game. It doesn’t matter what channel it’s on, it’s how you market and promote it. You gotta tell people to go to a certain station, but I think we need to work harder at it. Look at the NFL. The NHL’s never really done a good job of marketing players. People on the inside say that hockey players are the nicest guys, but then nobody talks about them….
Filed in: NHL Teams, Los Angeles Kings, NHL Talk | KK Hockey | Permalink
Tags: los+angeles+kings, Luc+Robitaille,
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maybe luc’s stanley cup win was special for him, but when one thinks of lucky luc one does not think of him winning a stanley cup in detroit any more than we think of him as a pittsburgh penguin. i know that for all NHL players the stanley cup is the ultimate goal and luc was able to accomplish that. in a sense he did earn it, just not with that team. when i think of luc i will always remember the 1994 world championships and team canada’s first win there in over 3 decades! what a team! what a tournament! what a fantastic final game. i recall how he and the rest of the team celebrated that win. there you can see what was really the biggest win of luc’s career. but all anybody asks about is the NHL. way it goes.
Posted by byron from vancouver on 11/16/07 at 12:16 AM ET