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All About Ratings And HDTV
by Paul on 10/27/09 at 06:25 AM ET
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from Robert Cribb of the Toronto Star,
High-definition television images are luring more American eyeballs to professional hockey and invigorating the NHL’s prospects in the U.S., say leading sports industry experts.
“HDTV will have a greater impact on hockey than any other sport,” says Matthew Pace, a lawyer with prominent sports law firm Herrick, Feinstein in New York. “You can follow the puck much easier (on HDTV broadcasts). The action is clearer. I think the television future of the NHL is bright.”
The holy grail of professional sports – routine access to 115 million American television households– has long eluded the NHL despite efforts dating back to the infamous glowing puck of the 1990s.
While the NHL has built a national U.S. footprint that includes hockey-tepid cities across the sunbelt, major U.S. broadcast deals still haven’t come.
And without the billions of dollars in revenues that come with a major TV deal, the league is left to contend with financial basket cases in cities such as Phoenix, Florida and Nashville, which have no cultural connection to hockey.
Filed in: NHL Talk, NHL Media, Hockey Broadcasting | KK Hockey | Permalink
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