Kukla's Korner Hockey
All About The NHL Email You Receive
by Paul on 05/04/09 at 07:58 AM ET
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from Laurie Sullivan of Online Media Daily,
The National Hockey League connects with fans through email every day, and sends 62 newsletter versions weekly. Online Media Daily spoke with Amie Becton Ray, senior manager of direct marketing at the NHL, about the league’s email strategy and the impact on hundreds of thousands of fans receiving messages specifically created for them.
OMD: How often does the NHL send communications to fans?
Ray: NHL’s email list includes nearly one million fans. There are 62 versions of the weekly newsletter sent each Thursday. We began sending targeted newsletters in the fall. This lets us send each person specific information about their favorite team, depending on where they live.
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