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An ‘A’ In Marketing
by Paul on 10/19/08 at 08:32 AM ET
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from Rick Morrissey of the Chicago Tribune,
The current Blackhawks are a textbook marketing creation.
They very well could be the real thing, an actual competitive hockey team, but I have no way of knowing that right now. I do know, thanks to a marketing strategy that resembles an exuberant carpet-bombing, that they are new, improved, bigger and better, have less trans fat than competitors, and quite possibly will improve your posture while removing stains.
The team that has been publicized, hawked, packaged, airbrushed, Photoshopped and otherwise thrust upon us is a team that should go deep into the NHL playoffs. I happen to know this because a hefty majority of voters in a chicagotribune.com poll said so before the season began. And the voters said so because they had been hit over the head with the Hawks’ advertising campaign.
continued and I do recall a few comments left on KK over the last few months with the warning, be careful with the marketing, prove it on the ice first….
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At least someone in the Chicago media had the guts to point that out. I was not buying into the marketing hype myself. Actually, it made me sick. I was a bit of a Blackhawks fan last year (I think it bit into the marketing campaigns last year; I realized that when all they did was pick up Campbell & Huet and marketed the team even more). This year, though, I have changed my tune. I’ll still watch their games on TV, because it’s the only hockey games I get to see, but I won’t be cheering for them.
Posted by pam from Lafayette, IN area on 10/19/08 at 09:15 AM ET