Kukla's Korner Hockey
Next entry: Bolts Will Be A Good Team
Previous entry: Game Changing Hit
An ‘A’ In Marketing
by Paul on 10/19/08 at 09:32 AM ET
Comments (1)
from Rick Morrissey of the Chicago Tribune,
The current Blackhawks are a textbook marketing creation.
They very well could be the real thing, an actual competitive hockey team, but I have no way of knowing that right now. I do know, thanks to a marketing strategy that resembles an exuberant carpet-bombing, that they are new, improved, bigger and better, have less trans fat than competitors, and quite possibly will improve your posture while removing stains.
The team that has been publicized, hawked, packaged, airbrushed, Photoshopped and otherwise thrust upon us is a team that should go deep into the NHL playoffs. I happen to know this because a hefty majority of voters in a chicagotribune.com poll said so before the season began. And the voters said so because they had been hit over the head with the Hawks’ advertising campaign.
continued and I do recall a few comments left on KK over the last few months with the warning, be careful with the marketing, prove it on the ice first....
Filed in: NHL Teams, Chicago Blackhawks | KK Hockey | Permalink
Comments
Add a Comment
Please limit embedded image or media size to 575 pixels wide.
Add your own avatar by joining Kukla's Korner, or logging in and uploading one in your member control panel.
Captchas bug you? Join KK or log in and you won't have to bother.
Most Recent Blog Posts
Laraque Hit On Kronwall Will Be Reviewed
Blackhawks Play Both Sides Of The Ice
Play Until You Hear The Whistle
#14 Belongs In The JLA Rafters
Filatov Happy To Be In The KHL
About KK Hockey
Paul Kukla founded Kukla’s Korner in 2005 and the site has since become the must-read site on the ‘net for all the latest happenings around the NHL.
From breaking news to in-depth stories around the league, KK Hockey is updated with fresh stories all day long and will bring you the latest news as quickly as possible.
Email Paul anytime at
Kukla’s Korner is always a free service for readers, but it costs some money to maintain. If you’re ever in a position to donate a few dollars to help out, we’d be very appreciative.
Hockey Links
At least someone in the Chicago media had the guts to point that out. I was not buying into the marketing hype myself. Actually, it made me sick. I was a bit of a Blackhawks fan last year (I think it bit into the marketing campaigns last year; I realized that when all they did was pick up Campbell & Huet and marketed the team even more). This year, though, I have changed my tune. I’ll still watch their games on TV, because it’s the only hockey games I get to see, but I won’t be cheering for them.
Posted by pam from Lafayette, IN area on 10/19/08 at 09:15 AM ET