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ASG Ratings On Versus
by Paul on 01/26/07 at 12:10 PM ET
Comments (4)
STAMFORD, Conn. (January 26, 2007)—VERSUS, the national cable television home of the National Hockey League (NHL), garnered a .7 HH rating which translates to 474,298 viewing homes and 672,948 total viewers for its telecast of the 2007 NHL All-Star Game on January 24. This was the first time the All-Star Game has been played since 2004. The viewership figures propelled VERSUS to a Top 15 ranked cable network in all of ad-supported cable television from 8:00p-11:15 p.m. ET on January 24 among the key male demographics: Men 18-34 (ranked #12), Men 18-49 (ranked #13), Men 25-54 (ranked #14). All figures are according to Nielsen Media Research and VERSUS Research.
The 2007 All-Star Game on VERSUS showed a bigger rating increase over its regular season average than any All-Star Game since at least 1999. The game on VERSUS was up 250 percent in HH rating from the regular season average (.7 vs .2) and in contrast, the All-Star Games on ABC showed a much smaller increase of 64 percent in both 2004 and 2003 (1.8 rating vs 1.1 rating, both years).
ADDITIONAL HIGHLIGHTS INCLUDE:
· VERSUS was a Top 20 performer among cable networks on January 24 from 8-11:15 p.m. ET in the following key hockey markets: Buffalo (#1, 7.1 rating), Pittsburgh (#1, 2.8 rating), St. Louis (#6, 1.1 rating), Detroit (#7, 1.3 rating), Nashville (#8 ranking, 1.2 rating), Philadelphia (#8, 1.0 rating), Denver (#10, 1.1 rating), Minneapolis-St. Paul (#11, .7 rating), Boston (#13, .9 rating), Richmond-Petersburg (#15, 1.0 rating), Columbus, OH (#17, .8 rating), Chicago (#17, .7 rating), Dallas (#18, .5 rating), Baltimore (#20, .7 rating), Tampa-St. Petersburg (#20, .6 rating) and San Francisco-Oakland-San Jose (#20, .5 rating).
· Compared to the 2006-07 regular season average of 32 games for the NHL on VERSUS, the All-Star Game telecast saw a whopping 251 percent increase in total viewers (672,948 vs 191,478). Among key male demos the network showed a 181 percent increase in viewership for Men 18-34 (106,667 vs 37,922), a 208 percent increase for Men 18-49 (223,179 vs 72,368) and a 246 percent gain for Men 25-54 (221,231 vs 63,932).
· Compared to the 2005-06 regular season average of 58 games for the NHL on VERSUS, the All-Star Game telecast gained a 250 percent HH rating increase (.7 vs .2), a 306 percent increase in total viewing households (474,298 vs 116,852) and a 315 percent increase of total viewers (672,948 vs 162,163).
· The All-Star Game also achieved a higher rating (.7) than the average of last season’s Quarter-Finals (.3), Semi-Finals (.4) and Conference Finals (.6). Viewership among Men 18-34, Men 18-49, and Men 25-54 was also higher than the average of the Quarter, Semi, and Conference Finals games from last season.
“We were honored to be the network destination for the first All-Star Game in three years; it was a terrific opportunity to showcase the stars and skills of this great game,” said Gavin Harvey, President of VERSUS. “With our hi def production, the use of Rail Cam and even putting a microphone on goalie Marty Turco during the third period, our production team did a fantastic job translating the action on the ice to the television viewing audience. VERSUS is setting the standard for hockey on television.”
added 12:47pm, Nice chart from Sports Business Daily…
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Comments
It was all rosely until the chart!
Jeez, how far the NHL has fallen.
Posted by CapsBlueJackets from Ohio State University on 01/26/07 at 02:00 PM ET
That chart is a shock, but the game pulled in 2 and a half times as many people as a regular NHL game on Versus.
Streaming the red carpet event and the pre-game show was also kind of cool. I thought Versus did a pretty good job.
Posted by PJ from San Jose on 01/26/07 at 04:31 PM ET
The cable vs. network TV is a factor as well. Cable is never going to pull as many folks ad network and the game was up against American Idol too
Posted by Bruha on 01/26/07 at 05:29 PM ET
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Disregarding the rest of the numerical jargon, I got to say some of the numbers pertaining to how the game ranked in hockey markets when compared to other cable channels interested me. #8 in Nashville, where people are calling for the team’s head due to its bad attendance figures? #17 in Chicago, where Wirtz practically chokes the team to death without local TV representation?
I’m let down by the representation in Dallas, though ... only #18, when it was actually being held right there.
Posted by Michael Turner from Columbus, OH on 01/26/07 at 01:25 PM ET