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Bauer, Reebok-CCM On The Firing Line
by George Malik on 01/18/08 at 09:10 AM ET
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from Rick Westhead of the Toronto Star,
Nike’s venerable hockey division, Bauer, is poised to be sold off to a non-sports company for the first time in the company’s long history….
As the Bauer auction winds to a close, speculation has percolated in recent weeks that rival sports apparel and equipment maker adidas may follow suit and put hockey division CCM on the block.
ReebokCCM has re-designed CCM’s logo, given the brand its own booth at a high-profile upcoming Las Vegas trade show, and signed hockey phenom John Tavares to an endorsement contract.
“adidas bought Reebok to enhance its pro-sports position in North America,” said Jim Rennie, who for years published a trade letter about the hockey industry. “Sadly, hockey is now a secondary pro sport in the U.S., and adidas has other priorities. Hockey doesn’t figure in its strategic vision. Hockey won’t help it catch up to Nike – hence they likely exit.”
more... And there are also rumours circulating that TPS Hockey, which has “offshored” almost everything of late, is going out of business…
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Wow. Ihadn’t even heard anything about this. I hope this doesn’t take away from the quality of the Bauer name.
Posted by Classifieds on 02/04/08 at 02:26 PM ET