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Beer and Hockey
by Alanah McGinley on 06/04/08 at 01:53 PM ET
Comments (2)
From AdWeek:
Anheuser-Busch said today it has signed a deal with the National Hockey League that enables Bud Light to remain the “Official beer of the NHL” through the 2010-11 season. Bud Light has held that distinction since 1998.
Simultaneous renewals with Anheuser-Busch and Labatt, which markets and distributes Bud Light in Canada, gives the brand category exclusivity and a brand presence in-game and at retail across North America. Financial terms were not disclosed, but analysts put the figure at $75 million.
Sheesh. 10 years and $75 million and I’ve still never had the urge to drink a Bud Light.
Filed in: NHL Talk, NHL Business of Hockey | KK Hockey | Permalink
Tags: budweiser, marketing,
Comments
I guess they didn’t talk to Tiger Woods...nobody watches hockey....I think hockey fans are probably bigger beer drinkers than any other sports fans. Definitely more than soccer and basketball fans, anyway.....
Posted by kevin from boston on 06/04/08 at 01:29 PM ET
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Dang. There goes my hopes for having either Altes or Tecate as the Official Beer of the NHL1
Posted by rjman48 from Royal Oak on 06/04/08 at 01:13 PM ET