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Beyond The Apprentice
by Alanah McGinley on 02/15/08 at 03:29 PM ET
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From Tom Hoffarth at the LA Daily News,
On last season’s version of “The Apprentice: Los Angeles” reality show, Heidi Androl - aka “The Hottie” - made it all the way to the final six contestants before the inevitable: Donald Trump fired her.
A few months later, Luc Robitaille hired her. And the Kings, immersed in their own reality show disguised as the 2007-08 NHL season, may have trumped every local TV station in the process.
More than just an apprentice reporter for the team’s “Kings Vision” element to their official Web site, Androl has become part of a forward-thinking element to TV sportscasting, something that has forced other professional teams to reconsider how they get their message across directly to their fans. In turn, it will alter the big-picture thinking of local news organizations.
more… about both the success of Androl as well as the Kings publicity efforts this season.
Video below shows some of Androl’s work on a recent trip to Vancouver:
Filed in: NHL Teams, Los Angeles Kings, NHL Media | KK Hockey | Permalink
Tags: heidi+androl, luc+robitaille, media, the+apprentice,
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