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Big Game For The NHL
by Paul on 12/30/08 at 10:20 PM ET
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from Richard Sandomir of the New York Times,
This isn’t quaint anymore. The league believes the Classic — a regular-season game played outdoors every New Year’s Day — will be a long-term annual event that separates hockey from other sports; it projects the game as a midseason ritual for its fans to root nationally, not for their local teams. Already, there is demand for future games in Philadelphia, Detroit, Toronto, Montreal and Boston…
“This is part of our new business model and gives people a sense of what we can do,” said John Collins, the league’s chief operating officer. “We introduced our Broadband player, we reintroduced NHL.com. We have 53 million fans who love the game, 22 million in the arenas and a $2.6 billion business. But it doesn’t feel as big as it should.”
Filed in: NHL Teams, Chicago Blackhawks, Detroit Red Wings | KK Hockey | Permalink
Tags: Winter+Classic,
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