Kukla's Korner Hockey
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by Paul on 10/27/08 at 05:41 PM ET
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from Eric McErlain of AOL Fanhouse,
...This is a development you should welcome. Indeed, it is a world that is often confusing. After all, after knowing for a couple of decades that you only needed to pay attention to one or two dailies, a couple of radio stations and local television, you’re now faced with dealing with a multitude of voices. Yes, it means more work. But more work also means more opportunity—more opportunity for your players to talk to fans (in many cases your most passionate fans) and that means more opportunities to sell tickets, memorabilia, merchandise and pay-per-view packages.
In the end, it’s time to get busy listening to, but also talking with the sort of folks who promote your product without any expectation of realizing a financial return. And to quote one great American comedian, if you’re not careful, you might learn something before its done.
Filed in: NHL Media, Hockey Bloggers | KK Hockey | Permalink
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