Kukla's Korner Hockey
Broadcast NHL Games On The Web
by Paul on 10/08/09 at 08:00 PM ET
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from Kevin Maney of Daily Finance,
A large chunk of NHL fans would welcome being able to see their favorite teams on a laptop screen if they can’t see those games on TV. The NHL does offer live games via the Web, but it’s a premium service that costs $159 a year—and the price kills the convenience for all but the wealthiest and most devoted fans.
Last year, I interviewed Ted Leonsis at a telecommunications industry event. Leonsis, who helped build AOL in the 1990s, owns the Washington Capitals NHL team. I asked him about the NHL’s decades-long struggle to get even lukewarm TV ratings. What would he do about it, if he could start from scratch?
Without hesitation, he said he’d move the league to the Web, in a huge way. He’d put every game online—live, supported by advertising, and free to viewers. Web sites like Hulu are finally bringing high-quality programming to computer and TV screens via the Internet. It seems like an opportune time for the NHL to take a daring leap into a new medium, and making the NHL the premier sports league of the digital generation.
Leonsis’s idea doesn’t just sound provocative—it sounds right.
Filed in: NHL Media, Hockey Broadcasting | KK Hockey | Permalink
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