Kukla's Korner Hockey
Next entry: Report- No Suspension For Cooke
Previous entry: Goalie Issues Heading Towards The Playoffs
Can You Drink Champagne Out Of A Chocolate Stanley Cup?
by Paul on 03/10/10 at 02:21 PM ET
Comments (0)
March 10, 2010, Toronto, ON – Today, Hershey Canada Inc. and the National Hockey League (NHL), unwrapped the details of their new agreement - an exclusive three year partnership in Canada. In celebration of this new partnership, Hershey Canada and the NHL® unveiled the one-of-a-kind Hershey’s Chocolate Stanley Cup®, a milk chocolate replica of the Stanley Cup®.
“Hershey Canada and all our Canadian employees are so excited to be teaming up with the NHL here in Canada,” says Matt Lindsay, Vice President and General Manager of Hershey Canada. “We’re looking forward to working with the NHL to bring great promotions and experiences to our Canadian hockey fans through this new partnership. The introduction of the Hershey’s Chocolate Stanley Cup® is only the beginning, there is so much more to come.”
“Hershey, like other leading consumer brands, is strategically investing in the NHL because we have a relevant and robust fan demographic, and large scale traditional and digital activation platforms on which to showcase its leadership brand portfolio,” said Laurel Walzak, NHL Director of Integrated Sales. “This partnership brings together two things Canadians love – hockey and Hershey’s chocolate and candy.”
The new multi-year partnership will begin with a consumer promotion to support the 2011 Bridgestone NHL Winter Classic®. The promotion, which will be in stores August 2010 through February 2011, will feature prizing including a trip to the 2011 Bridgestone NHL Winter Classic, to attend a team practice and to skate on the official NHL ice.
Watch the folks make a chocolate Stanley Cup below…
Filed in: NHL Talk, NHL Business of Hockey | KK Hockey | Permalink
Comments
Be the first to comment.
Add a Comment
Please limit embedded image or media size to 575 pixels wide.
Add your own avatar by joining Kukla's Korner, or logging in and uploading one in your member control panel.
Captchas bug you? Join KK or log in and you won't have to bother.
Commenting is not available in this weblog entry.
Most Recent Blog Posts
Video- Ducks And Canes Should Still Be Playing
The Schenn Brothers Together In Philadelphia?
Vancouver Waits For Results On Henrik Sedin’s Ankle
Shootout Goalies Who Are Hard To Beat
The Big House Will Host The 2013 Winter Classic
About KK Hockey
Paul Kukla founded Kukla’s Korner in 2005 and the site has since become the must-read site on the ‘net for all the latest happenings around the NHL.
From breaking news to in-depth stories around the league, KK Hockey is updated with fresh stories all day long and will bring you the latest news as quickly as possible.
Email Paul anytime at .(JavaScript must be enabled to view this email address)
When learning from experts it’s best to learn personally from them, or from their blog. We can provide that with poker lessons blog, your home to learn poker personally.
Do you get shocked from the luck in the game of poker? Stop getting shocked and start being a Poker Shoker
Make extra cash while playing online poker. Rakeback is free and comes with rake races.
Kukla’s Korner is always a free service for readers, but it costs some money to maintain. If you’re ever in a position to donate a few dollars to help out, we’d be very appreciative.