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Canadiens Watch All-Star Weekend
by Paul on 01/27/09 at 05:30 AM ET
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via William Houston of the Globe and Mail,
Canadians tune in when the NHL all-star game is in a Canadian city.
With Montreal as the host, Sunday’s all-star game drew its largest television audience since 2000, when the game was played in Toronto.
The CBC telecast was watched by 1.516 million viewers, just less than the 1.557 million who tuned in for the 2000 game.
The CBC drew its largest audience ever for Saturday skills competitions, 1.358 million, bettering 1.327 million in 2000.
added 5:48am, via Sports Media Watch,
Versus drew a 0.8 overnight rating for coverage of the NHL All Star Game on Sunday, up 12% from last year, according to USA Today. While it is tough to quibble with a double-digit increase in ratings, the 0.8 is still very unimpressive. As USA Today notes, “six weekend ESPN/ABC X Games shows drew higher ratings than the NHL All-Star Game.”
Filed in: NHL Media, Hockey Broadcasting | KK Hockey | Permalink
Tags: All-Star+Game,
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