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Capitals A Step Ahead Of Everyone Else When It Comes To Social Media
by Paul on 02/09/10 at 09:59 AM ET
Comments (2)
from Gene Wang of the Washington Post,
The Washington Capitals in recent years have moved more aggressively than any other NHL team toward embracing social media Web sites such as Twitter and Facebook, targeting supporters who get their information from non-traditional outlets.
Now, with the team in the midst of a franchise-record winning streak led by one of the world’s most dynamic hockey players in Alex Ovechkin, owner Ted Leonsis is hoping the social media strategy will pay off in expanding the club’s popularity and engagement with fans.
“The team blew up, and the team got great with really young kids who were very identifiable by the same generation that used that technology,” Leonsis said last week from his office at Kettler Capitals Iceplex. “So the co-mingling of this understanding of social media and technology and the team doing great, and the city wanting a winner, has really made this a very magical time for the franchise.”
Filed in: NHL Teams, Washington Capitals, NHL Media, Hockey Bloggers | KK Hockey | Permalink
Comments
Let’s get real a bit here. If you build a consistently lousy hockey team, eventually you will hit it big in the draft with a superstar like Crosby or Ovechkin. Admire ateam like Philly or Detroit who have to stay competitive each year without a number 1 draft pick.
Posted by R.J. Chell from SK. Canada on 02/10/10 at 12:23 AM ET
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thats what happens when you have an owner like Ted Leonsis who is active on facebook
Posted by bsalamon on 02/09/10 at 11:26 AM ET