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Celebrate The Winter Classic
by Paul on 12/31/08 at 11:23 AM ET
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from Jeremy Mullman of Ad Age,
To promote its Jan. 1 outdoor Winter Classic game in Chicago, the league has partnered with Miner Family Vineyards, an upscale Napa winery, to produce a limited-edition red wine as a keepsake for the game. Bottles were spotted on shelves in Chicago liquor stores for about $30 a bottle. The proceeds will go to charity.
On its face, hockey wine seems a bit like opera beer. After all, watching a player pull his opponent’s jersey over his head so he can throttle him blindly doesn’t exactly seem like a Merlot-sipping occasion. But the league’s VP-consumer products marketing, Jim Haskins, said the league’s fan base is more of a wine-drinking crowd than the sport’s blue-collar stereotype suggests.
read on and buy the WC wine here along with other NHL featured wines.
Filed in: Hockey Related Stories | KK Hockey | Permalink
Tags: Winter+Classic,
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