Kukla's Korner Hockey
Communicating With The Fans
by Paul on 10/30/08 at 08:58 AM ET
Comments (0)
from Tyler at NHL Digest,
NHL Digest took this excellent opportunity to ask many questions that readers have been wanting legitimate responses, from a credible source, for a long time. Mr. DiLorenzo was very candid and provided excellent food for thought on many communications issues facing the National Hockey League today.
We have heard Gary Bettman stress the technological savvy of Hockey fans. In that light, how much emphasis would you say that the NHL is placing on new media marketing?
For fans, digital is the front door to the National Hockey League. Not only are our fans technically sophisticated, but approximately 50% of our fans are “displaced,” meaning they live in a different market than their favorite team. Displaced fans have a significant access constraint, and digital is filling that void … particularly for live video.
Filed in: NHL Talk | KK Hockey | Permalink
Tags: Mike+DiLorenzo,
Comments
Be the first to comment.
Add a Comment
Please limit embedded image or media size to 575 pixels wide.
Add your own avatar by joining Kukla's Korner, or logging in and uploading one in your member control panel.
Captchas bug you? Join KK or log in and you won't have to bother.
Commenting is not available in this weblog entry.
Most Recent Blog Posts
Rick Dudley Named Assistant GM In Montreal
A Slap On The Wrist For The Coyotes?
John Davidson Wants To Stay In St. Louis, But Will He?
Could The Canucks’ Dressing Room Be Divided?
Shane Doan Talks Handshake Line
Willie Mitchell Is No Longer Dreaming
About KK Hockey
Paul Kukla founded Kukla’s Korner in 2005 and the site has since become the must-read site on the ‘net for all the latest happenings around the NHL.
From breaking news to in-depth stories around the league, KK Hockey is updated with fresh stories all day long and will bring you the latest news as quickly as possible.
Email Paul anytime at .(JavaScript must be enabled to view this email address)
Make extra cash while playing online poker. Rakeback is free and comes with rake races.
Kukla’s Korner is always a free service for readers, but it costs some money to maintain. If you’re ever in a position to donate a few dollars to help out, we’d be very appreciative.