Kukla's Korner Hockey
Energy = Ovechkin
by Paul on 04/08/09 at 10:46 AM ET
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from AlexOvechkin8.com,
Just in time for the Stanley Cup™ Playoffs, today Energizer Canada Inc. announced a new sponsorship arrangement with NHL™ superstar Alex Ovechkin. While the full program is gearing up for a Fall 2009 launch, it centers around Energizer’s Ultimate Lithium product *“The World’s Longest Lasting ‘AA’ Battery in High-Tech Devices”
“With our Ultimate Lithium product offering 8X the power of our premium alkaline, it only made sense to partner with The Great #8 as he is the World’s Best Player (in my view)” said Kent Hatton, Brand Group Director of Energizer Canada Inc. “Alex is known throughout the league to play with incredible energy, determination and intensity, a perfect fit with the Energizer Bunny and our Keep Going® brand promise”.
Filed in: NHL Teams, Washington Capitals | KK Hockey | Permalink
Tags: Alexander+Ovechkin,
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