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Europe is Worth it to the NHL
by Alanah McGinley on 10/16/08 at 01:15 PM ET
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From Mark Herrmann at Newsday:
[The New York Rangers] trip seems to have more than compensated in team chemistry what it had cost in practice time during a rushed training camp. That’s more tangible than the cool million dollars they earned by beating Metallurg Magnitogorsk for the preseason Victoria Cup in Switzerland.
American professional leagues do not release figures on exactly how much real compensation they receive for these trips, but the fact that they keep doing it tells you it is worth their while.
“Playing overseas is a marketing investment—for the league and the team,” said Stefan Szymanski, professor of economics and head of the MBA program at Cass Business School in London. “The long-term benefit is that the league will develop a new fan base.”
Filed in: NHL Teams, New York Rangers, NHL Talk, NHL Business of Hockey | KK Hockey | Permalink
Tags: europe, marketing,
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Team chemistry is more tangible than a million dollars?
Posted by Ryan from Toronto on 10/16/08 at 02:08 PM ET