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Expect To See More Of The Boston Bear
by Paul on 08/25/09 at 09:32 PM ET
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from Johnny Diaz of the Boston Globe,
The campaign featured a seven-foot bear that enforced the rules of being a good Bruins fan, such as “Never Tuck In Your Bruins Jersey’’ and “Never Date Within the Division.’’
The latter spot featured a young guy dating a girl who was a fan of the Montreal Canadiens….
Stephen Larkin, senior vice president at Mullen, said his creative team will have the bear interact with players in spots for bostonbruins.com and NESN.
Filed in: NHL Teams, Boston Bruins | KK Hockey | Permalink
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