Kukla's Korner Hockey
Following the NHL Online
by Alanah McGinley on 07/18/11 at 02:51 PM ET
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From Pat Coyle of Coyle Media:
Over the past 18 months, sports teams have amassed huge followings on Facebook and Twitter. In an attempt to understand the fans following sports teams, Coyle Media has fielded a series of surveys in partnership with various professional and collegiate teams. We’ve collected over 12,000 completed surveys and learned a lot about sports fans and their social media preferences.
We are continually analyzing these data looking for insights. We’ve found it particularly interesting to see how fans behaviors can vary from sport to sport, and between various media channels: Facebook, Twitter and Team Websites.
Below is the graphical representation of their data:
Click on the image to enlarge.
[Via Coyle Media]
Filed in: | KK Hockey | Permalink
Tags: facebook, marketing, nhl, twitter,
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the toronto mapleleafs will scare the crap out of everyone
Posted by gerry misener from st.catharines ontario canada on 07/18/11 at 10:14 PM ET