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Foppa Loves Crocs
by Paul on 10/19/07 at 07:45 AM ET
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from All Things Avs,
This info. is this: The money Foppa makes from playing hockey now is PEANUTS compared to what he’s raking in from the sales of Crocs in his native Sweden.
My source said that last year, Forsberg - through his business interest of companies he calls Pforce, and distibutes Crocs in Sweden - needed to sell about 38,000 pairs of the comfy plastic shoes to “break even” financially. And how many did he sell through just HALF the year?
Almost 700,000 pairs, he said. And guess how much Crocs sell for in Sweden? About $90 a pair. I don’t know Foppa’s total take on each sale, but it’s safe to say he’s making money in the multiple millions of dollars - or, in Sweden, the Krona - just from that alone.
Filed in: Hockey Related Stories | KK Hockey | Permalink
Tags: merchandising, Peter+Forsberg,
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that is a very interesting story.
I work for the #2 foam shoe company in the world, Holey Soles, http://www.holeysoles.com and I previously worked as an event host at GM Place for Canucks games.
I need to get in touch with Markus Naslund and Daniel & Henrik Sedin and get Holey Soles on their feet and in their hometown/country.
We are a fun and friendly Canadian company that makes EVA foam shoes but we have an innovation called Sole-tek that increase the life of the shoe as well as has a non-slip tread, something Foppa’s shoes do not have. This is an important advantage when you wear them into the shower after a hockey game.
Go Canucks Go!
Posted by rich from Vancouver, BC Canada on 10/22/07 at 11:25 PM ET