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Freeze Ticket Prices
by Paul on 12/14/08 at 07:42 AM ET
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from Larry Brooks of the NY Post,
Gary Bettman and the NHL should announce an immediate, across-the-board, 30-team price freeze on tickets for this year’s playoffs and for 2009-10 season-subscription packages and single-game purchases.
By doing so, the NHL not only would reap incalculable positive publicity as the first pro sports league to ever initiate such a program, it would create enormous and real good will among its consumers who are the lifeblood of the sport.
Beyond that, announcing a price freeze will be good for a business that relies disproportionately on ticket revenue. A price freeze will stimulate ticket sales. Ticket sales stimulate additional ancillary game-day revenue. It always is better to maximize actual attendance than average ticket price.
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