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History Will Be Made
by Paul on 03/19/10 at 10:02 AM ET
Comments (5)
NEW YORK (March 19, 2010) – The National Hockey League (NHL) will unveil its new Stanley Cup Playoffs campaign tomorrow, March 20 during the CBC’s Hockey Night in Canada. The campaign reminds viewers that “History will be made” during the Stanley Cup Playoffs.
Focusing on the iconic moments in Stanley Cup Playoffs history that every fan remembers, the campaign begs the question; “if it wasn’t for these iconic moments, what would we remember?” This question is tailored to six historic moments: Bobby Orr taking flight after his infamous Stanley Cup winning goal in 1970, Mark Messier delivering on his “guarantee” and lifting the Stanley Cup in 1994, Mario Lemieux’s famous defensemen-splitting goal in 1991, Ray Bourque capturing the elusive championship in his final NHL game in 2001, Patrick Roy’s veteran-like performance during his 1986 rookie year, and Steve Yzerman’s famous double-overtime goal against St. Louis in 1996.
“These are the moments from our game that have gone down in history as some of the most iconic in sports,” said Brian Jennings, Executive Vice President of Marketing, NHL. “It’s that image of a flying Bobby Orr frozen in mid-air, when Bourque’s 22-year journey finally ends with a championship, when Messier went from being a captain to ‘The Captain.’ The Stanley Cup Playoffs are where history is made, and this year will be no different.”
The “History Will Be Made” campaign will run across all of the NHL’s national and local broadcast partners, NHL Network, NHL.com, in-arena, and through digital and social media networking websites to promote the Stanley Cup Playoffs (commencing April 14).
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Comments
History will be made… for the first time ever the Caps will win the Stanley Cup
Posted by steve from va on 03/19/10 at 11:41 AM ET
Sounds like a cool campaign. Hopefully enough people have the interest to wait for that next big moment. I’m not sure if this will grab the eye of potential NHL viewers considering many of them probably aren’t familiar with the six mentioned historic moments.
Posted by Andrew Green from New York on 03/19/10 at 12:11 PM ET
As a Gretzky fan, i always cringe when i see Yzerman blast it top shelf, since Gretzky was the last person to touch the puck before it happened…
Posted by Greg on 03/19/10 at 02:17 PM ET
As a Gretzky fan, i always cringe when i see Yzerman blast it top shelf, since Gretzky was the last person to touch the puck before it happened…
Yeah, the Gretzky & Hull thing never did materialize. Gretzky was 35 and no where near the goal scoring threat that he used to be. That fact alone made it much easier to defend him in his last 5 seasons, as compared to the perennial 50 goal scorer he was in his first 15 seasons. Although he did have one more descent playoff run the next season with the Rangers. They made it to the conference finals and he lead the Rangers with 10 goals and 20 points in 15 games, not to shabby. I too was a big Gretzky fan.
Posted by Lindas1st from New England on 03/19/10 at 03:48 PM ET
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Will the Phoenix Coyotes logo be a part of this campaign?
Posted by LeoR on 03/19/10 at 10:42 AM ET