Kukla's Korner Hockey
Honda Knows Hockey
by Paul on 12/26/08 at 08:00 AM ET
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from Karl Greenberg of MediaPost News,
Honda, which this year became a marquee sponsor of the National Hockey League, is launching a campaign to support its backing of events like the Bridgestone NHL Winter Classic in Chicago.
The campaign, via RPA, Santa Monica, Calif., launches Jan. 1 when NBC airs the Winter Classic.
“We shot in Winnipeg, featuring real kids who play hockey, shown in their real houses with their real parents. The spots feature the Pilot, Ridgeline and Odyssey and lets NHL fans know that Honda truly understands the game of hockey,” said Joe Baratelli, SVP, creative director at RPA, in a release. “We set out to capture the commitment of the parents and the harsh conditions families endure all over North America to communicate Honda’s reliability and trustworthiness.”
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