Kukla's Korner Hockey
How Much Is That Sweater In The Window
by Paul on 01/23/07 at 10:10 AM ET
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from Eric Duhatschek of the Globe and Mail,
As the parent of a 15-year-old hockey player who loves everything new that finds its way into the stores, my first question for Matthew O’Toole, president and CEO of Reebok-CCM, involved the price point of these new NHL uniforms, launched Monday as part of the All-Star Game celebrations.
O’Toole hedged a little in his response, suggesting that the price wouldn’t be a whole lot different from what a replica jersey costs now – despite the time and effort his firm put into researching and developing the new sweater, pants and sock system.
“At this point, we haven’t spent a lot of time on retail pricing,” answered O’Toole. “We’re really focused on getting the performance right for these guys (NHL players) now. At some point soon, we’ll talk about the marketing plan.” When I pressed him for something more definitive, he suggested: “It won’t be as much different as you would perceive from the top-end stuff.”
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