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Keeping It In The Family
by Paul on 03/21/09 at 04:49 PM ET
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from Damian Cristodero of the St. Petersburg Times,
The Lightning recently made a hire that owner Oren Koules said is about centralizing the team’s brand in its dealings with sponsors and suite and season-ticket holders. Even so, bringing on Angelina Lawton, wife of general manager Brian Lawton, as head of corporate communications seems awkward at first glance, especially at a time the company has laid off seven employees.
And especially when one of those cut was head of marketing Mark Gullett, responsible for last summer’s successful “Seen Stamkos?” campaign, and whose dismissal grabbed national attention when his son, Ben, posted a video resume for him on YouTube.
Filed in: NHL Teams, Tampa Bay Lightning | KK Hockey | Permalink
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