were they complaining about their ("lack") clothes or their horrendous hockey skills?

Posted by Death Metal Nightmare from MKE on 10/13/09 at 03:07 PM ET

Give me a break, Laraque should be doing more ads like this. Sheesh.

Posted by Nathan from Jonny Ericsson's ice cream truck on 10/13/09 at 03:17 PM ET

Aside from the eye candy, it was a terrible ad.  This ad makes me cringe far worse, for many reasons:

http://www.youtube.com/watch?v=hV-GwkjmCs4

Posted by VooX from Behind the Bar in the Hasek Club Car on 10/13/09 at 03:32 PM ET

I’ve never seen a canadian woman that looked so good.  Look at those jello cups jiggle!  I’m talking about laraque of course

What’s worse: 1)sexism, or 2)Guys will buy a crappy tasting energy drink when the ad has sexy half naked women in crazy colored outfits or 3)Vesa Toskala’s depends ad (sorry vesa...you’re so leaky).

Posted by stoneman from vegas on 10/13/09 at 03:40 PM ET

The KHL should apologize for putting Robert Esche into an ad.

Posted by Primis on 10/13/09 at 03:42 PM ET

The commercial itself portrays a sexist situation—but it doesn’t make Laraque sexist for acting in the commercial.

Furthermore, what necessarily makes the ad sexist? Do you define sexism as the belief that one sex is, in all ways, inferior to the other? Or is sexism the belief that one sex is inferior to the other in ANY, but not necessarily ALL, ways?

I don’t think the ad is sexist. Do I think it’s sleazy? Sure. But I don’t think it’s sexist. The women in the commercial are there, wearing what they’re wearing (or what they aren’t...) of their own will. They’re well aware of the plot of the commercial as well.

And frankly, the implication being that men are better at hockey than women, is true by most metrics. Sometimes science and culture create hard truths we don’t want to believe. Tough. It doesn’t make these situations sexist. In my view, what would be sexist would be to disallow the opportunity for women to participate in hockey (and other athletics). Which could very well be an issue, but that’s another argument all together. This commercial is not going down that path, so I have a hard time seeing it as sexist, or anything more or less than a cheesy commercial playing up to the fact that men like young, scantily clad women… which happens to be another fact rooted in science.

Posted by Nathan from Jonny Ericsson's ice cream truck on 10/13/09 at 04:31 PM ET

its sexist because everyone knows that laraque would have been stripped of puck if he tried a move like that.

Posted by drw on 10/14/09 at 05:31 AM ET