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Let’s Go Old-School Sponsors

from Jamie Bradburn of the Torontoist,

Source: The Telegram, December 2, 1948.

We can picture it now—a giant, disembodied head floating in the locker room of Maple Leaf Gardens, hovering near his microphone as he interviews battle-scarred hockey players preparing to dazzle the rest of the country with their skills over the airwaves on Saturday night. Interviewees were too focused on the game ahead to notice the lack of a body…

Sportscaster Wes McKnight (1909–1968) began his association with CFRB in 1928. Four years later, a chat with Charlie Conacher of the Leafs launched his long-running Bee Hive–sponsored Saturday night hockey interview series. Players received twenty-five dollars for appearing on the show, which aired before Hockey Night in Canada…

continued with an old time print ad…

Filed in: NHL Talk, Old School, NHL Media | KK Hockey | Permalink
 

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Paul Kukla founded Kukla’s Korner in 2005 and the site has since become the must-read site on the ‘net for all the latest happenings around the NHL. 

From breaking news to in-depth stories around the league, KK Hockey is updated with fresh stories all day long and will bring you the latest news as quickly as possible.

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