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Local Perception Index
by Paul on 12/02/08 at 08:03 AM ET
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from Krista Jahnke of the Detroit Free Press,
Mike Ilitch has the most brand power of any owner in professional sports....
That’s according to the 2008 Turnkey Team Brand Index, a survey released Monday that uses scientific polling to pinpoint how teams and owners are perceived by local fans.
As the Red Wings’ owner, Ilitch came in at No. 1 among 122 professional sports owners, and his Wings ranked No. 4 among teams.
SportsBusiness Journal lists the Top 20 and Bottom 5 Teams. Hockey teams in the top 20 are the Wings, Penguins, Canadiens and Hurricanes. One NHL team is in the bottom 5, the NY Islanders.
Filed in: NHL Teams, Carolina Hurricanes, Detroit Red Wings, Montreal Canadiens, New York Islanders, Pittsburgh Penguins | KK Hockey | Permalink
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