Kukla's Korner Hockey
Marketing Targets
by Paul on 07/28/08 at 07:57 AM ET
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from Mike Swift of the Mercury News,
From cultivating gays in San Francisco to trying to make San Jose the launch pad to promote ice hockey in China, Bay Area pro sports teams are facing the demographic fact that the biggest growth in their fan base isn’t necessarily among fans with a lifelong affinity for their sport….
Recognizing that demographic fact, the four mainstream professional leagues are trying to expand their demographic base. They are cultivating female, Latino, Asian, and gay and lesbian fans; signing international stars who can forge lucrative immigrant connections in a team’s home market; and even planting teams outside the United States.
The Sharks are following that last route. San Jose’s NHL franchise will have an affiliated pro team in Shanghai this fall with North American and Asian players - the China Sharks - playing teams from Japan and Korea.
The goal, said Sharks President and Chief Executive Greg Jamison, is to seed hockey interest in the world’s most populous nation.
Filed in: NHL Teams, San Jose Sharks | KK Hockey | Permalink
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