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Marketing The Blackhawks
by Paul on 10/11/09 at 07:36 PM ET
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from David Haugh of the Chicago Tribune,
One boy held up a homemade sign, “Welcome back to Hawkeytown.”
Or is that Hokeytown?
Relax, there’s nothing wrong with hokey. Hokey keeps families coming back for more. After years of neglect, no Hawks fans should ever complain about hokey.
But all the pomp and circumstance of the Hawks’ home opener left this impression: Bold choreography only goes so far. At some point, teams such as the Hawks have to dance the dance. Fans eventually will demand more and expect to end the home season in June the way it began Saturday night: victoriously.
Good for the Blackhawks that they are savvy enough to realize this.
“We think we have a product worthy of the attention,” team President John McDonough said before the game.
Filed in: NHL Teams, Chicago Blackhawks | KK Hockey | Permalink
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