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Marketing The Coyotes
by Paul on 09/07/10 at 07:59 PM ET
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Jim Brewer, who joined the Coyotes as Vice President of Marketing and Communications in August, recently chatted with Dave Vest of phoenixcoyotes.com about his new gig.
VEST: What are some of things atop your list of “things to do” before the first game?
BREWER: “Now that I’ve found the restroom and the ice machine I can turn my attention to figuring out what resources we have and how best to align those resources to be most effective and efficient in getting the word out about the Coyotes. We need to find new ways to break out of the clutter and raise our profile and relevance in this market. Some of that will be advertising, some of that will be grass roots efforts, some of that will be pushing PR and promotion. But, mostly, we need to make sure that first game is a sellout and we’ll be working hard to make that happen. Thankfully, we have a very good hockey team to talk about, which is critical.”
Filed in: NHL Teams, Phoenix Coyotes | KK Hockey | Permalink
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Now that I’ve found the restroom and the ice machine…
Doooouuuuuche chill.
Posted by Mike from Austin on 09/07/10 at 09:02 PM ET
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Of course it’s a sell out, you sell out everytime the Wings come to down.
And you’re f***ing welcome. Bitches.
Posted by Sullyosis from A hateful lair in Post Apocalyptic US (or Arizona) on 09/07/10 at 08:25 PM ET