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Marketing to Sports Fans
by Alanah McGinley on 07/11/08 at 05:48 PM ET
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From Forbes:
Which companies get the most bang for their buck advertising through the NBA or NHL? The answer, according to a study by Baylor University and iThink: beer, insurance and office supply businesses. We awarded NBA and NHL point totals to indicate how much “lift” a brand gets in distinction, loyalty and purchase behavior from sports fans over and above non-sports fans. [...]
Here are the top 10, with NBA scores weighted 3.5 times more heavily than NHL scores to reflect its superior reach.
Here are the Top-10 most effective sports advertisers. (NHL fans like beer. A lot. Go figure. They also seem especially fond of office supplies...).
And Tom Van Riper has written a complete story on the subject here.
Filed in: NHL Talk, NHL Business of Hockey | KK Hockey | Permalink
Tags: hockey+fans, marketing,
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Interesting. I don’t like beer, but I do happen to love paper clips.
Posted by Baroque from Michigan on 07/12/08 at 04:23 AM ET