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New Spots For NHL Network
by Paul on 11/26/07 at 08:14 AM ET
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from BrandWeek,
The fledgling NHL Network, which last month launched in the U.S., will break a campaign targeting core fans who live and breathe hockey as well as fringe fans not yet aware that the 24/7 network is up and running.
The spots, the first for NHL Network from Cenergy Communications, East Aurora, N.Y., will juxtapose nonstop action from the 1950s and 1960s with that from the 2007-08 campaign. One spot begins with black-and-white footage of a game between the Detroit Red Wings and Montreal Canadiens purposely made to look as if it was being viewed on a TV screen with really bad reception.
Filed in: NHL Media, Hockey Broadcasting, NHL Network | KK Hockey | Permalink
Tags: marketing, media, nhl+network,
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I don’t need an advertising campaign, I need my local Time Warner to add the damn channel!
Posted by Sarah from Columbus on 11/26/07 at 09:05 AM ET