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NHL Goes Outside The Box With Awards Gala
by Paul on 06/17/09 at 08:17 PM ET
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from Scott Burnside of ESPN,
Could the National Hockey League have picked a better summer to step outside the box and move its annual awards ceremony to the city that never sleeps?...
Credit NHL chief operating officer John Collins, who cut his teeth in the NFL and embraces the “thinking big” approach of doing business that has sometimes escaped the NHL, for transporting the awards show from Toronto to Vegas for what is expected to be a three-year run or more if the event gains the kind of traction Collins envisions.
Collins has been a force behind the two Winter Classic games in Buffalo and Chicago, events which have already become staples on the national sporting scene with impressive television ratings and significant buzz surrounding them. The move to Vegas is his baby, too.
Traditionally, the awards have been an afterthought on the NHL schedule, wedged between the end of the Stanley Cup finals and the annual draft, and was given little profile in Toronto.
Collins won’t criticize the previous awards shows, but told ESPN.com this week, “we just felt there was an opportunity to do something more.”
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