Kukla's Korner Hockey
NHL Hopes To Increase Brand Presence In Europe
by Paul on 09/30/08 at 05:02 AM ET
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from Lynn Zinser of the New York Times,
Since European players began populating National Hockey League rosters in the late 1970s, their influence on the game has been unmistakable. The N.H.L. hopes to find out what impact it could have in Europe this weekend, when the regular season begins with games in Sweden and the Czech Republic….
“Our goal is to increase our brand presence there,” the N.H.L.’s deputy commissioner, Bill Daly, said. “We would like to have some sort of permanent presence, whether it is some kind of league office or stores or regular games, but clearly we want to extend our brand in Europe.”
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