Kukla's Korner Hockey
NHL & NBC Announce Extended Partnership
by Paul on 04/23/08 at 11:04 AM ET
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from NHL.com,
NEW YORK – NBC Sports and the National Hockey League today announced that they have extended their partnership through the 2008-09 season with NBC exercising its option on the NHL. The joint announcement was made today by NHL Commissioner Gary Bettman and Dick Ebersol, Chairman, NBC Universal Sports & Olympics.
“We’re thrilled to be able to continue our relationship with the NHL,” said Ebersol. “There have been positive signs for the league, both on and off the ice. Ratings were up this year; the Winter Classic in Buffalo was a huge success; advertising sales were healthy; and the product on the ice has never been better, led by young, marketable stars such as Sidney Crosby and Alex Ovechkin. We believe this is a sport that will continue to grow.”
Bettman said, “This is great news for the NHL and its fans. NBC has been a great partner and its innovations to the broadcasts have helped bring fans inside the game like never before.”
Filed in: NHL Media, Hockey Broadcasting | KK Hockey | Permalink
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