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NHL On The Way Up
by Paul on 04/14/08 at 09:34 AM ET
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from Tripp Mickle of SportsBusiness Journal (paid sub.),
For the first time since the 2004-05 lockout, the NHL pushed the metrics of attendance and TV ratings in the same direction — up.
The league set its second post-lockout attendance record, drawing 21.2 million fans to its rinks. Average attendance rose 1.8 percent to 17,268 fans a game, and the all-important metric of paid attendance increased 2 percent and reached an average of just more than 16,000 fans.
The success at the gates was matched on national television. Versus saw its ratings increase from a 0.2 to a 0.3 average cable rating while average total viewership was up 28 percent from 212,366 in 2006-07 to 272,417 in 2007-08. NBC’s ratings rose from a 0.9 to a 1.0 household rating and viewership rose 11 percent to 1.5 million over nine telecasts.
Filed in: NHL Talk, NHL Media | KK Hockey | Permalink
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