Kukla's Korner Hockey
NHL Talking Global TV Rights
by Paul on 05/29/09 at 08:07 AM ET
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from Sports Business International,
The National Hockey League is looking to be the first US league to offer a global rights offering, according to its Chief Operating Officer John Collins.
The NHL drew record crowds, greater television viewers and new sponsors this season through marketing strategies borrowed from the National Football League. The league’s current focus is to attract sponsors that will ultimately lead to more television money, says Collins.
“If we grow our share of the sports advertising marketplace, I think somebody will step up,” Collins said as quoted on Bloomberg. “We can be the first domestic league that looks at a global rights offering.”
Filed in: NHL Talk, NHL Media, Hockey Broadcasting | KK Hockey | Permalink
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